I grew up surrounded by art. My father was a photographer, and through his lens I learned to see the world in frames, colors and stories. That early exposure shaped how I think about creativity, not just as expression, but as a way to observe, interpret and communicate.
Over the past 15+ years, I’ve worked across agencies, fintechs and my own studio, developing campaigns, brand identities and creative systems that connect brands and people. My work spans from concept to execution, always with the intention of creating ideas that feel right and perform in real contexts.
I lead multidisciplinary teams where design, branding and marketing come together , building environments where creativity thrives, ideas evolve, and delivery meets quality. I’ve worked with brands like iFood, Havaianas, Nestlé, Epson, Levi’s and YouTube, shaping projects that range from campaigns to scalable brand experiences.
Along the way, I’ve developed a strong connection between creativity and performance, defining OKRs, structuring teams and tracking metrics such as engagement, conversion and NPS. Because for me, strong creative work doesn’t end in the idea, it needs to work, scale and generate impact.
Beyond leadership, I stay close to the craft through illustration, product development and exploration of generative AI as a creative tool. Having both Brazilian and Spanish citizenship has also shaped how I approach collaboration, bringing different cultural perspectives into the work.
I’m also involved in education as a jury member at Centro Universitário Belas Artes de São Paulo, evaluating projects across graphic design, product & interior design and staying connected to new generations of creative thinking.
Resume in English
Besides being a designer, I’m a painter, illustrator and an analog photography enthusiast. My work has been exhibited in Brazil, Italy, the United Kingdom, Hong Kong, Lithuania, Thailand, and Spain.
Clients
Epson, Bed Head Tigi, Bic, Canson, Dove Men Care, Havaianas, Electrolux, TAM, Freddo, MTV, Liberty Seguros, Repetto Paris, El Cabritón, Piaui, TokStok, Dorina Nowill, Levi's, Onitsuka Tiger, Fnac, Hope, Morena Rosa, Nestlé, Wunderman, Tastemakers, Unimed Brasil, Ultra and Westwing.
Appeared on (Digital and TV)
Estadão, Portal Terra, Portal da Propaganda, Clube de Criação Online, Revista Caras, Galileu, UOL, Metro, Band, Adnews, G1, Folha de São Paulo, Guia da Folha, Veja São Paulo, Meio e Mensagem, Época, Portal Belas Artes, Another, BBC London, TV Cultura, Society 6, Dieline, Notcot Propmark, Brasil Econômico, Exame.com, Wish, IDN, Época and Notcot.
Books/Magazines
Magic Packaging 2 (Designer Books), Logology®2 (Victionary) The Wonderland of Logo Design, Logo Design 3 (Taschen), Celebration Graphic Sourcebook (Rockport), No Rules Logos (Rockport), Elephant Parade London, Cow Parade São Paulo, Glamour, Trip, Playboy, Letterhead & Business Card (Zeixs), Logo 2 (Zeixs), Cool Magazine, Novum Magazine, Estadão, Galileu, Folha de São Paulo, Revista Caras, Exame, Another Magazine, Brasil Econômico, Veja São Paulo, Marie Claire and Nova.
Exhibitions
Cow Parade São Paulo, Elephant Parade London and São Paulo, Monica Parade, Rino Mania, Vivo Call Parade, Dog Art Parade, Troy Art Mube, Cacau Show Egg Parade, Repetto Paris Exhibition, Live Painting Westwing - Vogue Fashion NightOut, Manifesto do Papel Canson, Show Us Your Type Berlin, Hong Kong and Shanghai, Italian Crazy Shoes Milano, Phobia Exhibition Lithuania, Peles/Skins and Brazil Art Fair Miami.
Let’s build something cool that works together. For opportunities/collaborations: hellocako@me.com