Not everything becomes a case study. But everything has a purpose.

Three years at iFood meant much more than big campaigns and spotlight launches. They meant the consistency of everyday work: the physical coupon that had to function at an event, the email header no one will frame but many will open, the delivery bag that moves through the city carrying the brand along with the food, in-app banners, integrated campaigns that needed to convert the very second they were seen, connecting the digital with everything happening beyond the screen.

This mix is exactly that, a cross-section of real work. Social media, giveaways, internal reports, identity for HR campaigns, partnership materials, packaging, activation assets. Things that, together, build the experience of a brand that exists everywhere at once.