I grew up in a house full of art. My dad was a photographer, and through his lens, I've learned to see the world in frames, colors, and stories. Surrounded by cinema, painting, illustration, and writing, creativity was always part of the conversation, and it still drives me today.

Over the past 15 years, I’ve worked in ad agencies, fintechs, and my own design studio, building visual strategies and creative projects that connect brands and people. From crafting identities to designing campaigns and brand experiences, I’ve always believed good design goes beyond looking good; it needs to feel right and work well. I lead creative teams where design, branding, and marketing come together to create meaningful solutions. Along the way, I’ve shaped brand identities and digital experiences for companies like , Havaianas, Epson, Levi's, YouTube, Nestlé, and fintechs like iFood, Conta Azul and CRMBonus.

I’m passionate about building environments where creativity thrives, defining OKRs, managing multidisciplinary teams, and tracking metrics like NPS, because great ideas should also deliver great results. I also dive into illustration, product development, and exploring how generative AI can push creative boundaries. Having both Brazilian and Spanish citizenship has given me a mix of influences that shapes how I approach creativity and collaboration.

Beyond my day-to-day work, I contribute to education as a jury member at Centro Universitário Belas Artes de São Paulo, evaluating student projects in Graphic, Product and Interior Design, staying connected to new ideas.

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Besides being a designer, I’m a painter, illustrator and an analog photography enthusiast. My work has been exhibited in Brazil, Italy, the United Kingdom, Hong Kong, Lithuania, Thailand, and Spain.

Clients
Epson, Bed Head Tigi, Bic, Canson, Dove Men Care, Havaianas, Electrolux, TAM, Freddo, MTV, Liberty Seguros, Repetto Paris, El Cabritón, Piaui, TokStok, Dorina Nowill, Levi's, Onitsuka Tiger, Fnac, Hope, Morena Rosa, Nestlé, Wunderman, Tastemakers, Unimed Brasil, Ultra and Westwing.

Appeared on (Digital and TV)
Estadão, Portal Terra, Portal da Propaganda, Clube de Criação Online, Revista Caras, Galileu, UOL, Metro, Band, Adnews, G1, Folha de São Paulo, Guia da Folha, Veja São Paulo, Meio e Mensagem, Época, Portal Belas Artes, Another, BBC London, TV Cultura, Society 6, Dieline, Notcot Propmark, Brasil Econômico, Exame.com, Wish, IDN, Época and Notcot.

Books/Magazines
Magic Packaging 2 (Designer Books), Logology®2 (Victionary) The Wonderland of Logo Design, Logo Design 3 (Taschen), Celebration Graphic Sourcebook (Rockport), No Rules Logos (Rockport), Elephant Parade London, Cow Parade São Paulo, Glamour, Trip, Playboy, Letterhead & Business Card (Zeixs), Logo 2 (Zeixs), Cool Magazine, Novum Magazine, Estadão, Galileu, Folha de São Paulo, Revista Caras, Exame, Another Magazine, Brasil Econômico, Veja São Paulo, Marie Claire and Nova.

Exhibitions
Cow Parade São Paulo, Elephant Parade London and São Paulo, Monica Parade, Rino Mania, Vivo Call Parade, Dog Art Parade, Troy Art Mube, Cacau Show Egg Parade, Repetto Paris Exhibition, Live Painting Westwing - Vogue Fashion NightOut, Manifesto do Papel Canson, Show Us Your Type Berlin, Hong Kong and Shanghai, Italian Crazy Shoes Milano, Phobia Exhibition Lithuania, Peles/Skins and Brazil Art Fair Miami.

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