I grew up surrounded by art.
My father was a photographer, and through his lens I learned to see the world in frames, colors and stories. That early exposure shaped how I think about creativity, not just as expression, but as a way to observe, interpret and communicate.
creative ecosystem
FUTURE
Emerging Technologies
AI Systems
Creative Automation
Foresight
CURIOSITY
Analog Photography
Contemporary Art
Visual Research
Cultural Repertoire
EXPERIENCE
Experiential Design
Activation
Events
Retail Experience
Brand Environments
CRAFT
Art Direction
Visual Identity
Visual Language
Illustration
Photography
Packaging Design
GROWTH
Campaign
Go-to-Market
Performance
Retail & Trade Marketing
Employer Branding
CULTURE
Team Development
Creative Operations
Mentorship
Cross-functional Collaboration
CORE
Leadership
Creative Direction
Strategic Design
Visual Storytelling
STRATEGY
Brand Systems
Experience Design
Product Thinking
Packaging Design
Over the past 15 years, I’ve worked across agencies, fintechs, and my own studio, leading teams across creative, branding, and strategy grounded in data and research.
My practice combines analog and digital techniques: illustration, painting, analog photography, screen printing, and AI, as part of an ongoing creative process, not a side pursuit.
I’ve collaborated with brands such as iFood, Havaianas, Nestlé, Levi’s, Epson, and YouTube. At iFood, I developed the brand book, color system, illustrations, and visual language for physical environments, contributing to a nationally recognized identity. At Havaianas, I was among the few independent designers to launch a signature line distributed in over 20 countries.
I also serve as a jury member at Centro Universitário Belas Artes de São Paulo, evaluating projects across graphic, product, and interior design.
For more details about my experience and professional background, access my resume below.
Clients
Epson, Bed Head Tigi, Bic, Canson, Dove Men Care, Havaianas, Electrolux, TAM, Freddo, MTV, Liberty Seguros, Repetto Paris, El Cabritón, Piaui, TokStok, Dorina Nowill, Levi's, Onitsuka Tiger, Fnac, Hope, Morena Rosa, Nestlé, Wunderman, Tastemakers, Unimed Brasil, Ultra and Westwing.
Appeared on (Digital and TV)
Estadão, Portal Terra, Portal da Propaganda, Clube de Criação Online, Revista Caras, Galileu, UOL, Metro, Band, Adnews, G1, Folha de São Paulo, Guia da Folha, Veja São Paulo, Meio e Mensagem, Época, Portal Belas Artes, Another, BBC London, TV Cultura, Society 6, Dieline, Notcot Propmark, Brasil Econômico, Exame.com, Wish, IDN, Época and Notcot.
Books/Magazines
Magic Packaging 2 (Designer Books), Logology®2 (Victionary) The Wonderland of Logo Design, Logo Design 3 (Taschen), Celebration Graphic Sourcebook (Rockport), No Rules Logos (Rockport), Elephant Parade London, Cow Parade São Paulo, Glamour, Trip, Playboy, Letterhead & Business Card (Zeixs), Logo 2 (Zeixs), Cool Magazine, Novum Magazine, Estadão, Galileu, Folha de São Paulo, Revista Caras, Exame, Another Magazine, Brasil Econômico, Veja São Paulo, Marie Claire and Nova.
Exhibitions
Cow Parade São Paulo, Elephant Parade London and São Paulo, Monica Parade, Rino Mania, Vivo Call Parade, Dog Art Parade, Troy Art Mube, Cacau Show Egg Parade, Repetto Paris Exhibition, Live Painting Westwing - Vogue Fashion NightOut, Manifesto do Papel Canson, Show Us Your Type Berlin, Hong Kong and Shanghai, Italian Crazy Shoes Milano, Phobia Exhibition Lithuania, Peles/Skins and Brazil Art Fair Miami.
Let’s build something cool that works together. For opportunities/collaborations: hellocako@me.com