Freddo Gelato
I was invited to create illustrations for new Freddo’s store in São Paulo.The initial brief was to illustrate something related to São Paulo, but after a few conversations, the idea evolved into a magical forest, inhabited by unique beings, just like their ice creams. A memorable and unforgettable project.The architectural design was simple, with neutral tones, which allowed me to use vibrant colors to create contrast and capture the audience's attention.
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