Já Fui Bag
Já Fui Bag is a reverse logistics initiative by iFood that ensures the proper disposal of delivery bags no longer in use. Instead of ending up in landfills, these bags are reintegrated into the circular economy, generating jobs and income. In partnership with the startups GreenPlat and Plataforma Verde, iFood implemented reverse logistics nationwide, achieving the 'zero landfill' goal, meaning 100% of replaced bags are recovered regardless of brand. I was involved from the start, creating prototypes and printed illustrations.
Some studies and prototypes included fabric testing.
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