Já Fui Bag
Já Fui Bag is a reverse logistics initiative I worked on with iFood's sustainability team, redesigning delivery bags that would have been discarded into new eco-bags, promoting a circular economy and generating positive environmental and social impact. The project, developed in partnership with the startups GreenPlat and Plataforma Verde, ensured the reuse of over 130 tons of material, creating jobs in local community and achieving the 'zero landfill' goal, with 100% of replaced bags being recovered. I was involved from the start, contributing to the creation of prototypes, visuals, and printed illustrations.
Some studies and prototypes included fabric testing.
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