Lojinha
The iFood shop was an idea from the branding team to create a product line initially for employees and later for sale on the app. I was tasked with developing a product list, and this was one of the projects where I had the most creative freedom. The original concept had a more fashion-forward approach, less commercial, but in the end, we simplified it. Still, I believe the initial study, which turned out great, is worth sharing.
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