iFood Modals
In the iFood sustainable delivery project, we developed eco-friendly options such as electric motorcycles, drones, and robots, with a focus on reducing pollution. My goal was to create a unique visual identity while maintaining the brand's core essence. To achieve this, I worked from the iFood logo, designing new organic shapes and developing patterns inspired by food-related elements, seamlessly integrating them into the existing visual identity.
Main colors
A new color palette was developed, inspired by foods and market products available on the iFood app, such as pasta, oyster sauce, vegetables, fruits, and more.
Color study applied to the composition of organic shapes, with secondary colors always featured in outline details.
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