Modais iFOOD

Modais iFood is a sustainable delivery initiative by iFood, where we developed more eco-friendly solutions such as electric motorcycles, drones, and robots focused on reducing pollution and improving logistics efficiency.

My role was to lead the creation of a dedicated visual identity for this ecosystem, also contributing to prototype development. Among them is Ada, the first autonomous delivery robot in Brazil, developed by the startup Synkar in partnership with iFood. It operates in environments like shopping malls and residential buildings, using sensors and artificial intelligence for navigation and elevator integration.

The visual language was built directly from the brand’s logo. Starting from its symbol, the iconic “smile”, I developed new shapes that evolved into a flexible and expandable visual system, enabling multiple creative applications while maintaining consistency.

The color palette was based on the brand book, preserving the primary colors and introducing secondary tones inspired by the world of food references already present within the app, such as pasta, sauces, vegetables, and fruits expanding the visual repertoire in a coherent and contextual way.

Main colors

A new color palette was developed, inspired by foods and market products available on the iFood app, such as pasta, oyster sauce, vegetables, fruits, and more.

Color study applied to the composition of organic shapes, with secondary colors always featured in outline details.