iFood Park - Ibirapuera

For this project, the challenge was to translate an iconic brand into an equally iconic space: Ibirapuera Park in São Paulo.

I developed a visual system that connects iFood’s food-tech essence with the park’s cultural and architectural relevance. The concept was structured around four pillars, food, technology, nature, and architecture, creating a dialogue between innovation and the organic environment.

Through a set of simple, modular icons, I translated the language of technology into a predominantly green space, balancing digital precision with natural elements. This approach also establishes a connection with the park’s architectural legacy, with spaces designed by Oscar Niemeyer.

These elements were expanded into a flexible graphic grid with endless compositional possibilities, applied across a proprietary urban furniture system, including umbrellas, signage, and spatial elements, creating a cohesive visual identity across functional urban spaces.