Reveillon BandBet + Ze Maria Noronha

THE CONTEXT
Bell Ventures was one of the sponsors of the New Year's Eve celebration at Pousada do Zé Maria, one of the most iconic parties in Fernando de Noronha. The challenge was to transform the brand’s presence into an immersive experience capable of standing out within an event already filled with visual stimuli and brand activations.

THE IDEA
I created the concept “Bet in Paradise” (Aposte no Paraíso), turning the activation into a playful fusion between the universe of casinos and the unique identity of Noronha.

The proposal reinterpreted classic gaming elements like cards, kings, hearts, dice, and chips through a contemporary visual language inspired by beach culture, pop culture and the festive atmosphere of New Year’s Eve and the technological aesthetic of the brand and festivals.

THE EXPERIENCE
From concept to execution, I led the creative direction of the entire spatial branding project. The space was designed as an immersive environment combining references from Las Vegas with the tropical spirit of the island. The visual identity integrated custom illustrations, neon lighting, LEDs, and a palette rooted in BandBet’s brand colors, enriched with a vibrant summer orange to bring warmth and energy to the setting.

THE ACTIVATION
I developed the full visual merchandising for the space, including the neon entrance arch, the complete wrap design of the casino built for the event, the lounge décor, giveaways, and supporting materials. We also created scenic elements designed to generate organic engagement on social media, such as custom illustrated surfboards and oversized playing cards, strategically placed as photo backdrops throughout the venue.

The brand identity extended across every touchpoint of the experience, including the promotional staff uniforms and the giveaways distributed to guests such as caps, tote bags, and pins, ensuring consistent brand presence throughout the entire event journey.